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youtube is coming soon in DTH India

So in its quest for world domination in the digital domain, Google, the largest and most popular search engine, has furthered its efforts to conquer the realm of television. According to Francisco Varela, Google’s global director of platform partnerships, the internet giant has apparently approached an anonymous Direct-to-home cable provider in India to facilitate streaming of Youtube videos on television. A bird’s eye view at the latest development highlights the gravity of Google’s ambitious venture and its impact on India’s television viewing habits. The widely used video platform receives a whooping 55 million unique visitors every month from India alone, a notable proliferation from 2 years ago, when it was looming at around 15 million unique visitors per month. Now considering the exponential growth of India’s middle class and the fact that internet has seeped into their basic requirements, it is by no mean an exaggeration to claim that we have only seen a gist of the immense possibilities that will unfold in the near future. Google, renowned for pioneering various endeavors revolutionizing the chassis of internet, has yet again done what it does best. If this initiative ever sees the light of day, which seems highly likely considering the win-win situation for all parties involved, Youtube is set to rule the roost as a premier channel for delivering entertainment and commercials on television, thus overriding the unreliable and ever so annoying internet network speed.

16.10.2013. 09:52

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